Black Month at 755: How to Shop November, Black Friday and Christmas

Every year our customers carry us. They buy their first real watch from us, come back for a wedding, send a friend, trust us with a gift that has to land. November is how we say thank you.

We call it Black Month. This is how it works, so you can plan rather than chase.

All of November: the month-long thank you

From 1 November, selected watches and fragrances carry reductions of up to 30%. Alongside that, expect flash sales through the month and our Black Boxes: sealed mystery boxes with more inside than you pay for.

Flash sales are short and limited. Follow us on Instagram and keep notifications on, because the best pieces go in minutes, not days.

Black Friday, 27 November: the biggest day

Black Friday is where the deepest reductions sit: up to 70% on select models, plus bundle deals on watches. "Select" matters. The deepest cuts go on specific pieces, usually end-of-line models or the last units of a reference, and we will say which.

We do not raise prices in the weeks before Black Friday to manufacture a bigger discount. The price you see today is the price the reduction comes off.

Cyber Monday, 30 November: tech

Cyber Monday is for gadgets and tech. Smart watches and our tech range take the spotlight for the day.

Christmas, from 5 December

Christmas opens on 5 December with up to 20% off, special Christmas gift boxes, discount coupons and gifts with purchase. It runs through the season, so there is time, but the best gift pieces go early.

How to get the most from it

Decide before the day. Browse now. Shortlist two or three pieces from our men's and women's watches, and know your budget. On Black Friday the people who already know what they want get it.

Know your size. Check our case size guide so the watch fits the wrist it is going on.

Ask about pieces that are not in stock. Much of our catalogue can be ordered. If the model you want is not on the shelf, ask us before the sale, not during it.

Visit if you can. The boutique in East Legon is open Monday to Saturday, 8:30am to 7pm. Seeing a watch on your own wrist settles most decisions in a minute.

Everything we sell is checked

A discount is only worth having on the real thing. Every watch and fragrance we sell is inspected and authenticated by us before sale and backed by our authenticity guarantee. That does not change in November.

Full details, updated as the month goes on, live on our Black Friday page. Thank you for a year of trust. This month is for you.