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Emporio Armani: The Italian House's Second Line

Giorgio Armani removed the padding from a suit jacket and changed menswear. Emporio is the line that made the aesthetic reachable.

Citizen: The Company That Made Light Into Power

Named by the mayor of Tokyo in 1924, with the hope that the watch would be available to ordinary citizens rather than only the wealthy.

Michael Kors: American Sportswear on a Wrist

Much of the watch industry treats women's watches as men's watches made smaller. Michael Kors designs them as their own thing.

Movado: One Idea, Held for Eighty Years

One gold dot. No numbers. No markers. And a place in the permanent collection of the Museum of Modern Art.

Tissot: The Swiss Brand That Stayed Reachable

Founded 1853. Almost every Swiss house that started where Tissot started has since moved upmarket. Tissot did not, and that was deliberate.

Fragrance Gifting: Buying Scent for Someone Else

Fragrance is the most rewarding gift when it lands and the most awkward when it does not. The failure modes are predictable, so they can be avoided.

The First Watch Conversation: What We Ask Every Customer

Four questions narrow several hundred watches to about four in under ten minutes. It works reliably enough to be worth publishing.

Building a Three-Watch Collection on a Ghanaian Budget

Three watches cover essentially every situation a professional in Accra encounters. Here is the structure, and the order to buy them.

Steel, Gold Tone or Ceramic: Choosing a Case Material in Accra's Climate

Case material affects how a watch ages and how it copes with heat and humidity. In this climate the last one matters more than people expect.

How to Make Fragrance Last in Accra's Heat

Your perfume lasts eight hours in the advert. In Accra you get four. That is physics, not a bad bottle.